Hub Team


TheHRhub was founded by Claire Ward and a team of talented HR and Employee Success professionals, to provide a real-time solution for Startups and SMEs to hire, manage and grow their people.

Between the team at TheHRhub, we have decades of experience supporting successful people strategies in small and high growth companies, helping hundreds of business leaders (including many household names) and enabling thousands of employees to thrive in their companies. We’ve experienced the growing pains that come when a business expands and have learnt the best ways to support you and deliver results

Claire Ward, Founder and CEO

Claire has spent many years creating and delivering strategic and operational HR in start-up and high growth environments ( many of which have in the Deloitte Fast 50, Telegraph top 100, Tech Track 100 & Best Companies lists). Clients have described her as pragmatic, thoughtful and a good problem solver. Family have described her as quite loud and stubborn. She prefers her clients descriptions… When not setting about trying to solve the HR problems of the small business world, she can be found wild-swimming, with her nose in a book or perpetually training her dog, Baxter.

Katy Cracknell, Director

There isn’t much Katy hasn’t seen on the HR front in all the years she has been working with SMEs, but loads she wished she could forget! From managing some pretty sticky employee relations right through to improving the employee experience across the board with clients, it’s all in a day’s work for Katy. And all done with good grace, a calm demeanour and a smile on her face. A keen runner, Katy can often be found in various events across the South East gunning for the finish line and checking her Fit Bit to see where her team have come. Not that she’s competitive you understand….

Petrina Alexander, Associate and CCO

Petrina is our Chief Cheerleading Officer, a relentless go-getter who loves a challenge. Having started her career designing and implementing call centre solutions, she went 'back to school' to study organisational psychology. Since then, she has been helping businesses of all different sizes to adapt, innovate and increase productivity. Petrina loves to travel and enjoys following the sun (especially to her second home in Australia). Her clients say she is friendly, open and can cut through the confusion of a situation. Her family say she combines natural leadership (they say "bossy"?) with good humour...

Ros BaileyRos Bailey, CMO

Ros is our resident Chief Marketing Officer. With in-house marketing experience at Red Bull, Nestle and Fuller’s, she earned her stripes working on some of the UK's best-loved brands. From strategy and branding to digital and events, she is the brain and brawn behind all our marketing activity. A bit of a Thesp, our Ros loves nothing more than a night at the theatre. But she’s most commonly found striding out in the countryside, attempting to exhaust her lively collie, Molly.

Karen Livock, Director, North East

Karen is an experienced and creative HR practitioner with a passion for great customer service which has allowed her to transition from corporate to SMEs and back again with ease . She has led business change projects in some of the most challenging and diverse businesses and is not one to shy away when the going gets tough. Here at the HRhub, we think Karen's superpower is her time management skills: not only does she juggle the busiest family life in our team to date, but has a gym habit which shames us all and then still finds time to work on her imminent novel!

Fleur WinterFleur Winter, Associate

Fleur began her career in pharmaceutical sales, working for Bayer and promoting antibiotics and heart drugs to GPs and hospital consultants. Fast forward a few years and she followed her calling, re-training as a learning and talent development consultant and executive coach. Since then she has held roles at internationally recognised organisations such as JCB  &  Centrica. Pragmatic and flexible are words which she would use to describe herself. Charming, insightful and very good fun are also ones we would use. Fleur has a degree in psychology and when out of ‘school’, she spends her time renovating her beautiful house.

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